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Every Pulse Group project starts with client vision
While in some cases the vision involves the creation and discovery
of something that is truly new, there are many more cases where
the vision involves changing or refining to build demand, enhance
satisfaction and boost profitability. Our job is to make our
client’s vision become a reality by providing integrated
resources and information from concept to completion.
Vision only becomes real when it has a solid foundation.
A well conceived research program focused on how and why products,
services and facilities are viewed and utilized, tied together with
competitive analysis and best practices, promotes strong positioning
and provides the necessary ingredients for success.
What we do does not stop with research
Research is only the beginning. Research gives us the tools to advise,
strategize and plan— size, shape, features, benefits, programming,
methods, timing, financial performance and tactics.
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- Market Research,
including market analysis, segmentation studies, customer profiles,
customer satisfaction studies, competitive analysis, best practices
and cluster analysis.
- Survey Research, including internet studies, intercept,
mail and telephone programs.
- Focus Groups and Community Outreach,
including dyads/triads/quads, community presentations/town halls
and product testing clinics.
- Economic and Financial Consulting,
including financial analysis of planned/proposed facilities,
economic development studies and economic impact analyses.
- Operational Consulting
including brand development, marketing programs and efficiency studies.
- Strategic Planning
for product market entry, enhanced business operations
and customer service refinements.
- Development/Community Planning and Programming
for real estate, hospitality, recreation and tourism related projects.
- Marketing Tools and Tactics,
including marketing program development, marketing strategies
and the formulation of advertising and promotional campaigns.
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