Kim’s areas of specialization include overall research design and methods, data analysis and executive level reporting. Research methods and study types include segmentation, attitude and awareness, customer satisfaction, brand tracking, new product evaluation, color/design/graphics testing, advertising copy/campaign evaluation, and product/package/logo testing.

Prior to forming The Pulse Group, Kim was a management consultant with Coopers & Lybrand and Laventhol & Horwath, where she managed the firm’s business and consumer research practice nationally. Ms. Royster received her Bachelors degree from the University of Illinois and her Masters degree in International Management from the American Graduate School of International Management—Thunderbird.

Kim enjoys spending time outdoors with her husband, daughter and assorted pets, including a very large Rhodesian Ridgeback puppy.

Tom’s areas of specialization include: market, economic and survey research, analyses designed to identify the potential for new/renovated real estate, hospitality and recreation oriented projects, acquisition/development planning, concept definition/refinement, image building for brands, economic and financial analysis/packaging, strategic planning for asset workouts/restructurings, financial due diligence services and the design of marketing, service and operational strategies aimed at increasing sales, enhancing profitability and promoting stronger customer satisfaction.

Prior to forming The Pulse Group, Mr. Tucker was a management consultant with Arthur Andersen & Co. and Laventhol and Horwath, where he managed a wide variety of management consulting assignments both nationally and internationally. Tom received his Masters degree in urban planning from the University of Oregon and his Bachelor’s degree from St. Michael’s College.

Tom enjoys hiking, boating and college football, particularly Oregon Duck football, as well as giving the fans from other PAC 10 schools a hard time.

Mr. Crawford holds a Six Sigma Black Belt certification in process improvement, and has an expert understanding of franchise organizations.

He has served as Training Director for Fatburger Corporation, El Pollo Loco, IHOP Corp, Union Carbide, and Jiffy Lube International. He has also provided training program development, supervisory & leadership skills development, and operational consultation for Stanford University, Yan Can of Yum Brands, Inc., and Custom Building Products.

Vernon received is Bachelors of Science degree in economics from American University in Washington, D.C. In addition, he has completed and been certified in a variety of professional development courses covering training program development, food safety, human resources, strategic planning and process improvement methodology.

Vernon enjoys spending time with his family, assisting with his daughter’s softball team, running, playing on his computer and with anything “high-tech”, and is an avid sports fan (especially college basketball).

Bill is proficient at CATI and CAPI programming, advanced statistical analysis (SPSS), and statistical reporting (Wincross). Mr Farley is knowledgeable in using Cold Fusion, Front Page, SSI-Web, and all MS Office programs.

For more than 8 years Bill served as the Director of Technology for a full-service market research firm based in the Northwest.

Bill earned a Bachelor of Science degree from Oregon State University and a Masters of Science from Marylhurst College. In both cases, he had a concentration in Marketing and Statistics.

Bill is the proud father of two beautiful daughters and enjoys spending time with family and friends, golfing and woodworking.

During the course of his career, Ron served as the Director of Community Services for the Cities of Claremont, Fullerton and Huntington Beach, California.

Most recently, as Director of Community Services for Huntington Beach, Ron initiated and directed the City’s $40 million beachfront renovation project, which has become one of the nations most vital downtown public/private investment partnerships. During his 12 years in Huntington Beach, Ron also helped to greatly expand the City’s tourism base from about 4.0 million visitors per year, to over 7.0 million.

Ron has been a member of the California Park & Recreation Society for 30 years and graduated from the University of California at Los Angeles (UCLA).

Ron is accomplished golfer and a very active proud grandfather.

Through his corporate and investment banking leadership at The Bank of Nova Scotia and ABN AMRO North America, Errett spent nearly ten years assisting both small and large companies within varying manufacturing industries (e.g., forest products, apparel, steel, food, aerospace and automotive) in meeting their growth and financial objectives.

In addition, Errett spent nearly ten years within the high technology industry at Tektronix, Inc., where he provided financial and strategic leadership in the corporate acquisition of more than ten companies in the U.S, Canada, Europe and Asia. Errett is currently focused on assisting small to medium-sized companies in the Portland area in optimizing their cost structure and overall business operations.

Errett attended Gonzaga University where he earned a Bachelor of Business Administration with an emphasis in Finance and International Business. He furthered his studies in Finance, International Business and Japanese language at the Thunderbird School of Global Management, where he earned a Masters of Business Administration.

Before working at Citrus, Marion worked for global HR communications marketing agency Bernard Hodes Group for four years. Throughout her career, she has worked on a wide array of accounts including amazon.com, ATL Ultrasound, Central Oregon’s Visitors Association, Children’s Hospital and Regional Medical Center Seattle, Dr. Martens, Edge Wireless (Cingular), Homegrocer.com, Intel Corporation, LegalZoom.com, MediaFLO (Qualcomm), Pronghorn, Seaswirl Boats, Sunriver Resort, Tetherow, U.S. Bank and Virginia Mason Medical Center.

Her media expertise is deep including print, radio, TV, out-of-home, web, direct marketing, experiential marketing and trade show marketing. With expertise in strategic direction, marketing, advertising, account planning, event planning and management, media buying/planning and market research, Marion’s work has supported the continued growth and success of numerous B-to-B, B-to-C and E-to-E (employer to employee) clients.

Marion is a Montana native, an avid Griz fan and loves to spend time outdoors with her husband Jim and two greyhounds Happy and Nibbles.

Mr. Wilson’s other areas of expertise include development of promotional and collateral materials, formulation of retail marketing campaigns, concept development for advertising and web design and signage packages.

Mr. Wilson recently spent several years as a Marketing Director for Stanford University, where he developed branding and marketing strategies for 20 different on-campus restaurants, catering operations and other hospitality services.

Bill’s background also includes serving as the Art Director for Autobytel.com., which during his tenure was ranked as the 8th most popular internet brand. Earlier in his career, Mr. Wilson was a staff executive for several national advertising agencies.

Bill is an avid Boston Red Sox fan, loves finding the next great restaurant and spends a lot of his free time sharpening his off-beat sense of humor.